Launched in 2004, Animax is Asia’s first youth brand specializing in the fastest growing youth entertainment genre – Japanese animation. Animax is the channel of choice for youth trendsetters, image-conscious, tech-savvy young adults and individuals seeking a unique entertainment experience. It offers a dynamic line-up of not only the highest-rated, most popular anime programmes as well as shows never before seen outside of Japan, but also original productions, music and technology-lifestyle programmes that are exclusive to Animax Asia. Animax Asia reaches over 29 million households across 21 countries in Asia (including Japan), and is set to become a leading iconic brand synonymous with popular youth culture. Visit these websites for more information: www.animax-asia.com, www.animax-taiwan.com, www.animax-hk.com, www.animaxindia.com and www.animaxtv.co.kr.